- Many people get news from more than one source.
- TV is the dominant way Americans get news at home.
- Major News Competitors: CNN, Fox News, MSNBC
- The heaviest viewers of cable news spend about 72 minutes per day towards cable news, and the heaviest viewers of local TV news average 22 minutes per day.
- 38% of Americans look at news online: younger population have stopped relying on radio and newspaper.
- Nightly network newscasts have larger audiences- audiences are higher at 11 p.m.
- Heavy users of any type of television news are normally heavy viewers of other platforms as well.
- Heavy online news searchers/users spend on average four minutes a day researching.
- NBCnews.com is one of the most trafficked news sites on the web, but it still only reaches about 9% of adults in America, 6% of public gets news from can.com, and 5% of americans get news from fox news.com.
- For the most part, there is more crossover news consumption on the television side of the three competitive cable news outlets than there is on their digital properties.
Monday, November 2, 2015
How Americans Get TV News at Home
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment